Furniture 2.0, a revolutionist in the industry.

Started in New Zealand in 2004: ifurniture.co.nz;
Landed in Canada in 2016: ifurniture.ca;
Will be worldwide: ifurniture.com.au, ifurniture.com...

We are basically not a furniture company.
We are an IT company.
Or, we are a data driven management team
with probably the highest education density & talent density in the industry.

We are Workaholic, Fightholic, ITholic, and Workflowholic.
We think different, we do things in different ways.

We believe product value is the best value of a business;
We believe high margin is immoral;
We believe this industry is over invested & over priced;
We believe we are changing the industry;
We believe we will be a pride of New Zealand...

Smart & hardworking people with integrity & big vision, consider to contact us...